Ytre Arna, Norway
«Different than others» has been Oleana's guiding principle since the company's foundation. The slogan not only comes from Oleana's decidedly creative business concept but also from its great social commitment towards its employees and the environment. Oleana exclusively produces its clothes and accessories in Norway. A flat hierarchy, freedom, joint responsibility and equal rights among all employees are vital to the company. As a consequence, both creativity and commitment lead to new and successful ideas. Nowadays there are around 70 people working in the fashion factory outside of Bergen.
Solveig Hisdal has been Oleana's designer since the company was founded in autumn 1992. It is thanks to her sense of fashion and her brilliant eye that Oleana has been successful for all those years. The talented artist is responsible not only for designing the clothes but also for taking pictures of the models wearing them for the Oleana-catalogues. Moreover, Solveig Hisdal often supports Oleana in creating its catalogues and posters. She graduated at the College of Art and Design in Bergen as well as at the Fashion Institute of Technology in New York. Solveig Hisdal has received various awards for her work.